The Shortgevity Story
What Zurich Gets Right
Zurich as a Shortgevity city. A financial capital that solved the future better than almost anywhere on earth, then kept the river, the long evening, and the hour that earns...
What Zurich Gets Right
Zurich as a Shortgevity city. A financial capital that solved the future better than almost anywhere on earth, then kept the river, the long evening, and the hour that earns...
The Whoop Problem: When Your Body Becomes a Das...
There is a growing category of people who can no longer trust how they feel — because a device tells them otherwise. What happens when you outsource proprioception to a...
The Whoop Problem: When Your Body Becomes a Das...
There is a growing category of people who can no longer trust how they feel — because a device tells them otherwise. What happens when you outsource proprioception to a...
How to Eat Without a Protocol
Hunger is information. So is pleasure. So is the table you're sitting at. The case for eating as experience rather than input — and how the protocol economy got inside...
How to Eat Without a Protocol
Hunger is information. So is pleasure. So is the table you're sitting at. The case for eating as experience rather than input — and how the protocol economy got inside...
AG1 and the Anxiety Economy
AG1 is the most successful anxiety product in wellness history. A breakdown of how the brand creates and sustains the feeling that normal food is inadequate.
AG1 and the Anxiety Economy
AG1 is the most successful anxiety product in wellness history. A breakdown of how the brand creates and sustains the feeling that normal food is inadequate.
Optimization Fatigue: A Definition
Optimization fatigue is the condition no wellness brand will name: the accumulated exhaustion of treating yourself as a project. A definition, a mechanism, and a reason to take it seriously.
Optimization Fatigue: A Definition
Optimization fatigue is the condition no wellness brand will name: the accumulated exhaustion of treating yourself as a project. A definition, a mechanism, and a reason to take it seriously.
What Andrew Huberman Gets Wrong About Dopamine
The Huberman framework treats dopamine as a resource to conserve and deploy efficiently. The neuroscience says otherwise: dopamine is the signal that you're alive to something, not a currency to...
What Andrew Huberman Gets Wrong About Dopamine
The Huberman framework treats dopamine as a resource to conserve and deploy efficiently. The neuroscience says otherwise: dopamine is the signal that you're alive to something, not a currency to...