The Shortgevity Story
How to Eat Without a Protocol
Hunger is information. So is pleasure. So is the table you're sitting at. The case for eating as experience rather than input — and how the protocol economy got inside...
How to Eat Without a Protocol
Hunger is information. So is pleasure. So is the table you're sitting at. The case for eating as experience rather than input — and how the protocol economy got inside...
AG1 and the Anxiety Economy
AG1 is the most successful anxiety product in wellness history. A breakdown of how the brand creates and sustains the feeling that normal food is inadequate.
AG1 and the Anxiety Economy
AG1 is the most successful anxiety product in wellness history. A breakdown of how the brand creates and sustains the feeling that normal food is inadequate.
Optimization Fatigue: A Definition
Optimization fatigue is the condition no wellness brand will name: the accumulated exhaustion of treating yourself as a project. A definition, a mechanism, and a reason to take it seriously.
Optimization Fatigue: A Definition
Optimization fatigue is the condition no wellness brand will name: the accumulated exhaustion of treating yourself as a project. A definition, a mechanism, and a reason to take it seriously.
What Andrew Huberman Gets Wrong About Dopamine
The Huberman framework treats dopamine as a resource to conserve and deploy efficiently. The neuroscience says otherwise: dopamine is the signal that you're alive to something, not a currency to...
What Andrew Huberman Gets Wrong About Dopamine
The Huberman framework treats dopamine as a resource to conserve and deploy efficiently. The neuroscience says otherwise: dopamine is the signal that you're alive to something, not a currency to...
The Italian Aperitivo Hour as Philosophy
Between work and the evening, there is a gap. Italy decided to put something in it. The rest of us are still optimizing toward it.
The Italian Aperitivo Hour as Philosophy
Between work and the evening, there is a gap. Italy decided to put something in it. The rest of us are still optimizing toward it.
What Science Actually Says About Happiness
The longest study in history ran for 84 years. The optimization industry ignored the findings.
What Science Actually Says About Happiness
The longest study in history ran for 84 years. The optimization industry ignored the findings.